Smart routing
Send every invitee to the right person.
Ask a few questions and route by answers to the right teammate, event, or page. Built for sales, support, and recruiting.
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What brings you here today?
We'll connect you with the right person.
Selection routes invitee to the right booking page automatically.
Frequently asked
- What is a routing form?
- A short form a visitor fills in before booking — company size, region, what they need — whose answers decide who they book with. Rules send them to a specific person, a round-robin team, a panel, or an external page. Every rule is visible in the editor, so you can see why someone was routed where they were.
- How is round-robin distribution decided?
- Bookings rotate across the team. You can give members weights so a senior rep takes two bookings for every one a new hire takes, and the rotation respects each person's calendar and availability hours. If a member's calendar cannot be read, they are skipped rather than risk a double-booking.
- Can one form route to different booking links?
- Yes. Each rule can point at any booking link, any team member, a team round-robin, a panel, or a URL. A single form can send enterprise leads to an AE, small accounts to a round-robin pool, and support requests to a help page.
- Which plan includes routing forms?
- Routing forms, weighted round-robin and panel interviews are all on the Team plans: $27 a month flat for up to five people or $35 for up to ten. There is no per-seat charge and no higher tier to unlock them.
- Do routing forms work embedded on my website?
- Yes. A routing form can be embedded inline or opened as a popup from any button, and it renders without JavaScript so the first view is in the page HTML.
Conditional multi-step forms
Ask questions that branch based on previous answers — so invitees only see what's relevant to them.
Route to any event or person
Match answers to any booking link, specific team member, or external URL. You control the logic.
Embed on any webpage
Drop a routing form on your website or landing page. Visitors answer and book — without leaving your site.
How it works
Invitee answers questions → Smart routing matches them → Booking goes to the right person.
Ready to try it?
Start your 15-day free trial — full access, no credit card required.